The growth and profit of a business depends to a large extent on its sales, hence businesses are willing to spend a large amount for generating high quality leads which lead to sales. The leads generated by the business depend to a large extent on the marketing strategy used by the business to promote its products and services to potential customers, so that they are aware of the products and contact it whenever they require these products. While large companies can afford to hire trained and experienced employees for marketing, startups, small and medium business will often find that hiring specialized marketing agencies for freelance marketing work like Blue Lizard Marketing is the best option.

The freelance marketing agency has staff who are well trained and experienced in marketing a wide range of products, services. Many of the senior staff have worked as employees in large companies or marketing firms . They are aware of the most effective marketing strategies and techniques, keeping themselves updated with the latest marketing trends. Since the business will use the services of the marketing agency only when they have a specific requirement for their services, they will have to pay far less for their expertise and marketing skills, than hiring employees with similar skills, experience in marketing full time.

An additional advantage of hiring a freelance marketing service provider is that they have provided marketing services to a large number of businesses, selling different products, services. Hence they are aware of the latest marketing techniques, the effectiveness of the marketing methods, and how to ensure that potential customers remember the products which are being marketed. Some products or services are purchased mainly by other businesses, while other products are purchased by consumers for their personal needs and the marketing techniques vary depending on the profile of the potential customer.

Often a startup or small business which is selling a very specialized service or product may outsource all the marketing work to the freelance service provider. Their employees may only have skills and experience related to the service provided, so it is more cost effective to outsource the marketing activities and focus on the core competencies of the business. In these cases, the marketing agency may be paid a fixed amount or a percentage of the sales amount to compensate them for their service. In other cases, the marketing agency may charge the business based on the specific marketing services required.

There are other businesses who have their own marketing staff, yet find that their marketing activities are not giving them the desired result in terms of sales. Hence they would be interested in having experienced marketing professionals review their marketing strategy or marketing campaign and then suggest improvements to increase the sales. In other cases, the business is launching a new product, so it would like to ensure that it is marketed the right way and use the best marketing talent available. Hence they will prefer to hire the marketing agency on a freelance basis for the specific product launch alone.