Food is one of the most competitive niches in the business world; in order to compete not only do you have to come up with a winning product, you also have to convince people to abandon foods that they already eat every day in favour of yours. That said, there are small food companies that have become big successes, so how do they do it? The secret is to hire the right food PR company. This is marketing company that specializes in bringing new food products to the market and making sure that they get a market share.
Food PR is not easy – in order for an agency to do it successfully they have to understand lots about people’s likes and dislikes. Not only do they have to know which foods can compete with your new product, they also have to know why people like these foods, and then come up with strategies that will convince them to change their tastes. What this means is that you cannot just go to any PR company and hope that they will get the job done. If you want to get your money’s worth you have to work with a PR company that has been operational long enough to understand all these nuances.
Before you contract a PR company to sell your brand it is important to look at their track record. How many food brands have they marketed in the past and how many of these became household names? Better yet, how many of these products failed? A PR company may be very successful at marketing just one or two brands, but that doesn’t make them a winner. You are better off working with a PR company that has helped make several successful food brands.
You may be worried about costs and this is understandable – you are a small company and you want to make sure that each penny is well spent. Many small business owners hire cheap PR companies because they are willing to take less. This shouldn’t be your thinking. It is better to hire a company that assures success even if they charge you more – remember you will recoup it all when your food brand becomes a household name.
One such company is Quite Great. They are based in the UK and have helped bring many food brands to market. You can find out more on their website, https://www.quitegreat.co.